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Damián Marsero — cover artwork: creative advertising, art direction and Generative AI

About

Damián Marsero

Creative Director, Art Director and AI Producer working across advertising, audiovisual production and generative systems.


Profile

I work where ideas, art direction and new production tools become one visual practice.


Bio / Biography

Español

Damián Marsero es un creativo publicitario argentino que trabaja en la intersección entre publicidad, dirección de arte, producción audiovisual e inteligencia artificial generativa. Como creativo publicitario y creativo AI, su práctica cruza publicidad, dirección de arte y sistemas generativos: dirige ideas, dirección de arte y producción audiovisual, y construye flujos de Generative AI para llevarlas a imagen. Este portfolio documenta sus trabajos y los roles que ocupó en cada proyecto.

English

Damián Marsero is an Argentinian advertising creative working at the intersection of advertising, art direction, audiovisual production and generative artificial intelligence. Working as Creative Director, Art Director and AI Producer, he combines advertising craft, art direction and audiovisual production with Generative AI systems. This portfolio documents the work and the roles he held on each project.


Professional context

Experience

LANDIA

Global creative work for Mercado Libre

Vendaval

Head of iArt

Wild Fi

Art Direction / creative advertising

Don Agencia

Art Direction for Grupo Telecom

Selected brand context — Hyundai · Mercado Libre · BMW · L'Oréal · La Roche-Posay · Shell · Flow

Teaching · 2023 — Present

Professor at Brother Ad School

Professor at Brother Ad School in Buenos Aires, Tegucigalpa and Mexico since 2023, leading the AI & Art Direction course, and lead instructor of Adobe Pack Design in the annual creativity program.


Independent coverage

Press & industry references

These publications covered the launch of Vendaval iART and mentioned Damián Marsero leading the unit.


What I do

  • 01

    Creative Direction

  • 02

    Art Direction

  • 03

    Generative AI Production

  • 04

    Visual Development

  • 05

    Audiovisual Production

  • 06

    AI workflows & pipelines

  • 07

    Creative AI consulting


Teaching

AI & Art Direction

  • Brother Escuela de Creativos — AI & Art Direction
  • Escola Cuca, São Paulo — AI & Metaverse
Build New Concepts — Damián Marsero: Creatividad, Art Direction, AI Production