Hipotecario Seguros

This initiative for Hipotecario Seguros explores a profound concept based on the emotional connection between human beings and the items that construct their concept of home. The project delves into the memories, life stories, and deep personal value attached to everyday objects, which are ultimately protected by the insurance company. The production process leveraged a sophisticated workflow utilizing Generative AI tools to give visual form to these abstract memories. By taking specific descriptions and emotional narratives, the team generated high-end cinematic imagery and detailed artistic representations that traditional photography could not capture with the same dreamlike accuracy.

Hipotecario Seguros is filed in this portfolio as a Generative AI case, dated 2025. The brand on file is Banco Hipotecario, with Vendaval named in the credits.

Damián Marsero is credited on this project for Dirección de arte IA and Producción.

This page collects 3 film pieces and 10 visual assets. The first film is presented as the hero piece, with 2 further cuts grouped as additional films, social and cutdowns.