Hyundai

Hyundai CRETA — Taking Innovation Further. Together with a team of creatives and producers, we won the pitch for the launch of the new Hyundai CRETA. Featuring Argentine astronaut Noel de Castro, the campaign brings the spirit of space exploration to automotive innovation. At its heart is a commercial to be created entirely with generative AI, bringing an ambitious creative vision to life and exploring new possibilities for automotive storytelling.

Hyundai is filed in this portfolio as a Generative AI case, dated 2026.

Damián Marsero is credited on this project for Dirección de arte.

This page collects 1 film piece and 10 visual assets.