MercadoLibre

I led the execution of global campaigns for Mercado Libre with a direct impact across seven key markets: Argentina, Uruguay, Chile, Peru, Ecuador, Colombia, and Mexico. This project represented a milestone in merging technology and creativity through the production of over 180 advertising assets, ranging from Hero campaigns and Social Snacks to Bumpers and Out-of-Home (OOH) pieces. Efficiency and a cutting-edge aesthetic were achieved through a state-of-the-art Artificial Intelligence ecosystem, utilizing tools such as Nano Banana, Kling, and Swich X. This workflow enhanced the presence of major regional figures like Nicolas Occhiato, Zurita, and Maria Pia, achieving a seamless synthesis between high-profile human talent and the boundless possibilities of synthetic post-production.

MercadoLibre (2026) sits in the Generative AI section of this portfolio.

The credit list names Damián Marsero for Dirección de arte.

The case sheet gathers 12 film pieces and 10 visual assets. The first film is presented as the hero piece, with 11 further cuts grouped as additional films, social and cutdowns.