Maria Becerra at River Plate Stadium
Hero Film
Hero Film · 1 of 1
Context
Project Context
For Maria Becerra's historic concerts at the River Plate Monumental Stadium, I participated as part of the specialized AI artist team tasked with designing the immersive visual experience for her 360-degree live show. Our core concept focused on merging large-scale concert staging with cutting-edge artificial intelligence, generating real-time dynamic graphics and monumental synthetic visuals that enveloped the stadium. By blending advanced technological tools with traditional concert art direction, the team successfully elevated the live performance into a futuristic, multi-sensory spectacle that deeply connected the artist with her audience on a massive scale.
Maria Becerra at River Plate Stadium is filed in this portfolio as a Generative AI case, dated 2025.
Damián Marsero is credited on this project for AI Art and Dirección de arte.
This page collects 11 film pieces and 20 visual assets. The first film is presented as the hero piece, with 10 further cuts grouped as additional films, social and cutdowns.
We developed the visual universe for María Becerra’s stadium shows at River Plate, performing to more than 160,000 people across two nights. A large-scale production that involved creating bespoke visuals for over 30 tracks, each responding to the distinct aesthetic worlds and narrative arcs of the show. To meet the scale and technical demands of the project, we designed a dedicated production pipeline that ensured consistency, efficiency, and international-level quality standards across all visual pieces.
The result was a cohesive and dynamic visual system that elevated the stage narrative and amplified the experience of a historic stadium performance.
Supporting work
Additional Films / Social / Cutdowns · 10
Additional Films · 1 of 10
Visuals · 23
Project Info
- Year
- 2025
- Disciplines
- ProductionCreative DirectionArt DirectionDesignCGIVFX3DIllustrationAIMotionColor Grading
- Credits
- AI ArtDamián Marsero
- Dirección de arteDamián Marsero
- Creative Direction ShowCorinne Merolla
- EdiciónFacu Salinas
- ProductoraUmo Productora, DF Entertainment & Martee
- ArtistaMaria Becerra
