L'oréal Paris

This initiative for L'Oréal Paris is a specialized research and development project focused on testing the capabilities of JSON-structured prompt engineering. The concept explores the future of automated beauty marketing by standardizing complex visual attributes—such as lighting, skin texture, color palette, and product geometry—into precise code-based parameters to generate consistent, high-end cosmetic imagery. The production process involved building a rigorous technical framework where aesthetic direction is dictated entirely through structured JSON files. By utilizing these code frameworks to guide generative models, the project bypasses traditional text-prompt ambiguities, enabling automated iterations that maintain strict brand guidelines, pixel-perfect rendering quality, and macro-level detail across diverse beauty archetypes.

L'oréal Paris is filed in this portfolio as a Generative AI case, dated 2025. The credit list names Brother Buenos Aires as the agency.

Damián Marsero is credited on this project for Dirección de arte.

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