Nerds Gummy Clusters

This project is an experimental creative exercise for Digitas Argentina centered on Nerds Gummy Clusters. Since 1983, NERDS candy has always been fun and innovative, featuring perfectly imperfect shapes that are simply better together. From the iconic dual-chamber packaging design to the signature chewy-crunchy texture found in Ropes and Big Chewy NERDS, there is truly nothing else quite like them in the confectionery market.

Nerds Gummy Clusters (2024) sits in the Generative AI section of this portfolio.

The credit list names Damián Marsero for Dirección de arte.

The case sheet gathers 5 film pieces and 8 visual assets. The first film is presented as the hero piece, with 4 further cuts grouped as additional films, social and cutdowns.