01Generative AIHyundaiHyundai CRETA — Taking Innovation Further. Together with a team of creatives and producers, we won the pitch for the launch of the new Hyundai CRETA. Featuring Argentine astronaut Noel de Castro, the campaign brings the spirit of space exploration to automotive innovation. At its heart is a commercial to be created entirely with generative AI, bringing an ambitious creative vision to life and exploring new possibilities for automotive storytelling.2026Dirección de arteOpen case ↗
Creative Direction Art Direction Generative Production
Ideas, visual systems and films for brands — from first thought to final frame.
Curated / 01—08
Selected Work
Eight projects chosen from the archive of 25.
01Generative AIHyundaiHyundai CRETA — Taking Innovation Further. Together with a team of creatives and producers, we won the pitch for the launch of the new Hyundai CRETA. Featuring Argentine astronaut Noel de Castro, the campaign brings the spirit of space exploration to automotive innovation. At its heart is a commercial to be created entirely with generative AI, bringing an ambitious creative vision to life and exploring new possibilities for automotive storytelling.2026Dirección de arteOpen case ↗
Archive / 01—25
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25 projects
